Elliot Forte is currently writing Core which is due for publication in 2010.

This frank and personal account of entrepreneurship exposes ten core belief systems held by successful business leaders. This short book is not based on theory, ego or guesswork. The conclusions are drawn from real and personal experience working at the very heart of business with thousands of entrepreneurs.

"After working with thousands of entrepreneurs I believe passionately in Pareto's Law, that 80% of results come from just 20% of your knowledge. I make no apologies for keeping it simple. Great business is simple. It's about your Core beliefs."

An independent company has been formed to sell the publication rights.

Elliot is selling 49% of shares in the Core enterprise.

Investors will receive equity in the Core business, exposure through recognition as supporters of the project, and future earnings from sales of the publication.

If you are interested in supporting this project please register an Interest and we will send you a prospectus.

Writing has already commenced. In 2009 a series of sixteen articles published in newspapers tested the concept. Target publication date is Autumn 2010.

Project deadlines are currently:

• Jan - Share issue
• Apr - Manuscript complete
• May - Submission to Publishers
• Aug - Launch seminar program

Elliot believes business publications can be an extremely powerful catalyst for any entrepreneur. However, in his view the majority of publications are too narrow in scope and complicate the message.

Elliot has selected his personal ten favourite business books. These texts are simple, powerful and practical. These titles are listed under Further Reading in our Download business guides.